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Interpretation of packaging and printing industry

packaging and printing industry plays an increasingly important role in the whole national economy. The value of commodities is increased through packaging: in the production process, packaging and printing is an indispensable process; In the process of circulation, packaging is conducive to protecting goods, beautifying goods, advertising goods, and is conducive to the storage, preservation and transportation of goods. In this process, the role of packaging and printing is irreplaceable. Therefore, it is not too much to say that packaging and printing plays a great role in improving the added value of commodities and enhancing the competitiveness of commodities

in the early 1980s, China established the China printing and equipment industry association with fan Muhan as the president and the China Packaging Technology Association with Qiu Chunfu as the president, which played a positive role in promoting the technological progress and industry development of China's packaging and printing industry

according to the statistics of the General Administration of publishing, among the 90778 printing enterprises of various types in China, 29560 are engaged in packaging and decoration printing, accounting for 32.56% of the total number of printing enterprises, with about 1million employees. In 2002, the total output value of the packaging and printing industry reached 80billion yuan, accounting for 46.8% of the total output value of the whole printing industry. The output value in 2002 increased by 12% over 2001

it is not enough to find the gap

although China's packaging and printing industry has made great progress, there is still a large gap compared with developed countries. It is mainly reflected in the unreasonable packaging and printing industry and product structure, the backward level of printing equipment on the whole, and the high-end printing equipment and high-quality printing equipment still need to be imported; The regional development is uneven, the packaging and printing industry in the Pearl River Delta and Yangtze River Delta is relatively developed, and the packaging and printing industry in the western region and small and medium-sized cities lags behind; The production capacity of general products is surplus, and the processing capacity of exquisite printed materials is insufficient

(I) improper pattern

the overall scale of the industry and the scale of enterprises are small, economies of scale have not yet been formed, and low-level duplication and vicious competition are serious, resulting in extremely low average profit margins of the industry and enterprises. Among the more than 90000 printing enterprises in China, only about 40000 enterprises have annual sales of more than 5million yuan. The current situation of packaging and printing enterprises in China is "scattered, small and low". Scattered: scattered enterprises, technical forces, production capacity and qualifications; Small: the overall scale is small, the production capacity is small, and the market development ability is small; Low: low labor productivity, low utilization rate of new technology and insufficient stamina for enterprise development, with the price index falling to 83.1 at the end of 2014. This is a major obstacle to the sustainable development and improvement of China's packaging and printing industry. In developed countries, the development level of packaging and printing industry is quite high, while China's packaging and printing industry, although developing rapidly, is far from meeting the needs of economic development. Many exquisite printing and high-end packaging are still lacking. Compared with developed countries, there is still a big gap in the experimental principle of Vicat softening point testing machine

(II) insufficient innovation

the promotion and application of new technologies are insufficient, and the manufacturing level of domestic packaging and printing equipment urgently needs to be improved, which has seriously affected the development of packaging and printing industry. For example, in packaging and printing, new technologies such as direct plate making and digital printing are not widely used in packaging and printing enterprises; The high-end equipment required for packaging printing, such as high-speed offset printing machine, high-speed gravure printing machine, satellite wide flexographic printing machine, high-speed commercial rotary machine, etc., cannot be produced in China; Domestic packaging and printing equipment has low technical content and few products with independent intellectual property rights, which cannot meet the needs of industry development

(III) weak scientific research

low development ability of new products and technologies. The scientific research and technological development capacity of the whole industry is weak. Nationally, the scientific research and development forces and institutions engaged in packaging and related industries are quite weak, and there is no authoritative and real scientific research and development institution; The combination of "production, learning and research" is also not enough. Therefore, there is no situation of achievements and talents. The whole industry has not formed a strong joint force in the development of new technologies and new products

(IV) material shortage

some packaging products and packaging raw and auxiliary materials are surplus, while some materials are in shortage, and some rely on imports. If the quality of domestic aluminum is unstable, it still needs to be imported in large quantities, but the cost of imported packaging raw materials is too high; In 2002, the output of paper and paperboard in China reached 37.8 million tons, ranking second in the world. However, packaging and packaging printing still need to import 5million ~ 6million tons per year to realize insert injection molding; The plates needed for direct plate making basically rely on imports. With regard to wooden pallets and some wood packaging, the United States has explicitly banned the use of wood packaging, and banned products using wood packaging from entering the country, but this has not attracted enough attention from domestic enterprises

(V) regional differences

the regional layout is unreasonable, and the phenomenon of "fast in the East and slow in the west, strong in the East and weak in the west" is quite obvious. The 12 western provinces, districts and cities account for 70.85% of the land area and 27.7% of the population. Western China is not only economically underdeveloped, but also the development of packaging and printing industry lags behind. The per capita GDP of the western region is about 67% of the national per capita GDP. The output value of the packaging and printing industry in the western region accounts for only about 11% of the national output value of the packaging and printing industry, while the output value of the packaging and printing industry in the eastern coastal provinces and cities accounts for 70% of the total output value of the packaging and printing industry. In addition, some projects that are still blank in the western region have repeated construction in the eastern region

(VI) lack of talents

at present, among the staff of packaging and printing, the technicians with higher education and technical titles are lower than the average level of China's industrial enterprises, and the personnel engaged in specialized technology development account for less than 0.6% of the total number of employees. At present, on the whole, there is a shortage of senior economic management talents and high-level professional and technical talents, and the senior technicians with compound technology are even more scarce. This not only seriously restricts the improvement and development of the overall level of the packaging and printing industry, but also weakens the competitiveness of China's packaging and printing industry and the international industry to clean the mixer at the end of the work

(VII) insufficient environmental protection

sustainable development, resource conservation and resource recycling have not attracted enough attention. Renewable resources are closely related to environmental protection, and it is also an important measure to realize the strategy of sustainable development. For example, recycling 1 ton of waste steel can save 2 tons of finished iron ore, and recycling 1 ton of waste cardboard to produce pulp can save 3 cubic meters of wood, 100 cubic meters of water and other energy. At present, the recycling rate of materials directly related to the packaging industry in China is not high, such as 38% of waste paper, 30% of waste plastic and 13% of waste glass (the global recycling rate of waste paper is about 44%, and the recycling rate of waste paper in the United States, Japan and other countries is 40% ~ 50%). If effective measures can be taken to strengthen the recycling work and improve the recycling rate, it will not only be conducive to resource reuse, but also conducive to environmental protection and make due contributions to sustainable development

find the crux and implement measures

in view of the current situation of the packaging and printing industry, the following measures must be taken to solve it

(I) fully promote the reorganization of enterprise assets and accelerate the establishment of modern enterprise mechanism

the 16th CPC National Congress made a decision on deepening the reform of state-owned assets management system, which will further promote the reorganization of enterprise assets and accelerate the establishment of modern enterprise mechanism. Deepening reform has become the only choice for enterprises, and it is time to reform. Those enterprises that have established modern enterprise mechanism through asset integration have generally taken on a new look, developed rapidly and achieved remarkable benefits, showing the vitality that modern enterprises should have

(II) based on scientific and technological innovation, China's packaging and printing industry will be raised to a new level

Science and technology is productivity, the concentrated embodiment and main symbol of advanced productivity. To sum up, every step forward in our packaging and printing industry is due to seizing the opportunity of the development of packaging and printing technology in the world, based on innovation, and timely introducing new technologies, new equipment, new processes and new materials into the development of this industry. In the 21st century, the entry of digitalization and networking technology, the humanized design concept and the continuous research and development of new packaging materials will promote the leap forward and development of China's packaging and printing industry

(1) transform the traditional packaging and printing industry with modern technology. To transform the existing packaging and printing technology, we should give full play to our comprehensive advantages, eliminate backward technologies, equipment and materials, and actively promote and apply new technologies such as DTP, CTP, digital printing and anti-counterfeiting technology. We should pay enough attention to the phenomenon of lagging behind in the introduction of new technologies, new equipment and new processes

(2) establish a new understanding of the packaging concept. Pay attention to the value accumulation and innovation basis of enterprise culture, urban spirit and personality strength in economic activities, fully understand the merchantability and aesthetic particularity of packaging products, as well as the requirements for protecting commodities and facilitating storage, transportation, sales and use, and on this basis, pay attention to the creative design of packaging and printing, improve the cultural content, humanistic spirit and aesthetic value of design, so that packaging products are not only material products, And it is the reappearance of spiritual products and beauty

(3) aim at the latest scientific and technological achievements in the world, strengthen scientific and technological progress and technological innovation, and have the ideological preparation and courage to keep pace with the times. Starting from the basic point of "innovation", our packaging and printing industry will be based on the forefront of the packaging and printing industry in the country and the world

(III) gradually implement the production and operation mode of "big power, small specialty"

in view of the current situation of "small and scattered" packaging and printing enterprises, we should actively carry out intensive integration, and centralized development is an inevitable trend. On the one hand, through joint ventures, equity participation, acquisitions and other integration means, it has gathered into a number of large enterprise groups to achieve an intensive production and management system and obtain the initiative in market competition at home and abroad under the situation of economic globalization; To have a group of large and medium-sized backbone enterprises to pilot and an industry to expand and expand its market abroad, a group of large and medium-sized backbone enterprises must lead as an example. For example, Shanghai Jielong, Guangdong Heshan yatushi, Shenzhen Hongxing, Zhonghua business, Zhongshan printing and packaging group, Jiangsu Pacific, etc. have become leading enterprises in various regions

according to the different functions of packaging and printing enterprises, there is a division of labor and emphasis, which constitutes a fully open modern enterprise with a clear division of labor, a high degree of specialization, interdependence, lean and flexible, high-tech as the core, various professional talents gathered, and on-demand production and operation, instant service as the purpose; Build a new pattern of intensive, professional and innovative packaging industry according to the two modes of "big power" and "small specialized". In this way, China's packaging and printing industry can have a foothold, adapt to China's status as a big country, and continue to move forward in the wave of economic globalization

(IV) focus on "building nests and attracting Phoenix" -- actively establish packaging and printing cities

in order to develop the packaging and printing industry, all regions are actively planning to establish packaging and printing cities, and the local government has supported and favored policies to encourage this. On August 5, 2003, a large-scale Seminar on "how to develop the Pearl River Delta into a world printing center" was jointly held by the Hong Kong Printing Industry Chamber of Commerce, the Guangdong Printing Association and the China Printing Technology Association. In the future, Guangdong will tilt towards the Pearl River Delta in the overall structural layout planning of the printing industry, from decentralization

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